Identity mapping is the amalgamation of information from multiple sources that translates to a consistent set of actions or behaviours that define an organisation. Those actions and behaviours are then grouped and mapped to create a diagram that represents a visual interpretation of an organisation.

Identity mapping is particularly useful as a internal vs external perception comparison tool highlighting the differences (if they exist) between how a customer community may view an organisation and how that organisation may view itself.

Identity mapping is a scalable service, the level and depth of which is set out by fully understanding our client’s expectations of the outcome of the process.

Incite On have completed identity mapping projects for both the public and the private sector, for new businesses identifying how they want to be seen and differentiated in a crowded market, to organisations undergoing large scale change wanting to identify core service offerings and future strategic intentions.